Prof. Roland Saldanha

While Professor Roland Saldanha has worked in São Paulo almost his entire life, he’s an expert on international economics.

Professor Roland has been an international consultant for over 20 years. He’s worked to develop advisory studies and trainings on foreign trade and industrial economy for the full market supply chain, from producers to importers and exporters. In addition, he’s led and won cases against major companies in order to increase market access and lower barriers to trade.

Here at Sidera, Professor Roland constructs trade solutions for market creation and expansion, as well as leading the Economics team. Overall, he ensures that Sidera maintains  a unique long-term approach to all matters regarding market expansion and removal of trade barriers.

Roland is a native speaker of Portuguese and is fluent in English.



PhD ABD in Business Administration from PUC-SP

Master’s degree in Philosophy of Law ABD from PUC-SP

Master’s degree in Economics from Getulio Vargas Foundation – São Paulo (1990-1995)

Bachelor of Business Administration from FGV-SP(1986-1989)

Bachelor of Laws from PUC-SP(1996-2001)

This week we sat down with Professor Roland Saldanha in order to get to know ‘The Professor’ a little better.

In addition to working at Sidera, you’re a Professor of International Industrial Economics at the Pontifical Catholic University of São Paulo (PUC-SP.) Out of the 7 classes you teach there, which is your favorite?

Industrial Economics and International Economics, each has its charm.

You’re an expert on Brazil’s trade market, having trained importers and exporters on how it works for over 20 years. What’s the hardest thing for foreign investors to understand about Brazil’s economy?

The nonsense of our tax system, which bears the same root as our regulatory and institutional fragilities: everything is built not to work, creating value for public disentanglement favors or signatures. Once a privilege is conceded, other demands follow and, sluggishly, the boat moves.

Many of the other employees or partners at Sidera have received some or all of their education abroad. By contrast, you spent your entire academic career in Brazil, starting at Fundação Getulio Vargas, and ending with your doctorate in Business Administration at PUC-SP. What made you decide to stay in São Paulo for your education?

At this stage of my life being as close as possible to my daughters and family is a top priority. Being acquainted with frontier scientific studies can be done from here in Brazil and my career mixes academics and consultancy in a deep, but pragmatic way. I would definitely recommend for a young economist or lawyer to go for a high level foreign PhD program, but I don’t regret my earlier choice of staying here.

A lot of people don’t realize that São Paulo is considered a gastronomy capital of the world. As someone who’s somewhat of an expert on São Paulo, where’s your favorite place to go eat?

There are plenty of good restaurants on my favorites list, but home tops up! This can sound a bit “groundhogish”, but my books and my family are there…

If you’d like to read more about the Professor, read his bio here or check out some of his publications here

Head of Department of Economics of Pontifical Catholic University of São Paulo (PUC-SP).

Professor of International Industrial Economics of the Pontifical Catholic University of São Paulo for almost 20 years.